Is There an Official Zenless Zone Zero Store for the US/Europe?

If you’re wondering, “Is there an official Zenless Zone Zero store for the US/Europe?”, you’re not alone.

Many fans of Zenless Zone Zero discover that most official merchandise launches first in China. That raises an important question:

Do you need to use a proxy like Superbuy or AmiAmi?
Or is there a localized distributor for North America and Europe?

This guide breaks down your options, step-by-step purchasing methods, and how to choose the safest and most efficient route.

Short Answer

There is no fully independent HoYoverse-operated retail store physically based in the US or Europe dedicated solely to Zenless Zone Zero.

However, there are:

1. The official HoYoverse Tmall (China) flagship store

2. A growing official Amazon US storefront

3. Authorized regional distributors such as animon life

Each option works differently.

Option 1: Official HoYoverse Tmall (China)

Best for: Complete product catalog and early releases

HoYoverse’s primary merchandise channel remains its Tmall flagship store in China.

Do You Need a Proxy?

Yes — if you live in the US or Europe, you typically need a purchasing proxy or freight forwarder such as Superbuy or similar services.

Step-by-Step Buying Process

1. Visit Tmall and search for the HoYoverse flagship store.

2. Confirm official verification badge.

3. Add items to cart.

4. Ship to your proxy warehouse in China.

5. Pay international shipping from the proxy to your country.

Pros

• Largest selection

• Early access to limited releases

• Full birthday/event series

Cons

• Requires proxy setup

• Chinese interface

• Longer shipping (3–6+ weeks)

• Higher final cost due to international freight and current USA tariff situation

This route is ideal for collectors comfortable navigating international purchasing systems.

Option 2: Official Amazon US Storefront

Best for: Convenience and faster shipping

HoYoverse has launched selected products on Amazon US, offering a more localized checkout experience.

Step-by-Step Buying Process

1. Search “HoYoverse Official Store Zenless Zone Zero” on Amazon.

2. Confirm the seller is the official HoYoverse storefront.

3. Add to cart and check out normally.

Pros

• English interface

• Prime shipping options

• Easier returns

• No proxy required

Cons

• Limited product selection

• Fewer China-exclusive items

• Not all character lines available

If you want fast delivery without proxy complexity, this is currently the easiest official option for US buyers. Availability for Europe may vary depending on region.

Option 3: Authorized Regional Distributors (No Proxy Needed)

Best for: Fans who want official merchandise without handling overseas logistics

While there isn’t a fully independent HoYoverse-operated US storefront yet, there are authorized distributors in North America.

For example, animon life sources officially licensed merchandise directly through approved channels and makes it available to US customers without requiring a proxy.

How This Works

1. Retailer imports verified official goods.

2. Products are sold as preorder or in-stock within the US.

3. Orders ship domestically.

Why This Matters

• No Chinese interface

• No freight forwarder setup

• Transparent preorder timelines

• Customer service in English

• Domestic shipping rates

For collectors who want official Zenless Zone Zero merchandise without managing international logistics, this option bridges the gap between Tmall and Amazon.

How to Decide Which Option Is Right for You

Choose Tmall If:

• You want China-exclusive releases

• You’re comfortable using a proxy

• You collect full character lines

Choose Amazon If:

• You prioritize speed

• You want simple checkout

• You only need select items

Choose an Authorized Distributor If:

• You want official products without proxy steps

• You prefer domestic shipping

• You value customer service accessibility

Smart Buying Tips for US & Europe Fans

1. Understand Preorder vs In-Stock

Many Zenless Zone Zero releases operate on preorder cycles.
Missing the preorder window may mean waiting for restock waves.

2. Separate Orders When Required

Some retailers recommend separating preorder and in-stock items to prevent delays.

3. Watch for Official Licensing Marks

Authentic merchandise includes:

• HoYoverse copyright labeling

• Branded packaging

• Official artwork approval marks

4. Factor Total Cost — Not Just Item Price

Proxy purchases often appear cheaper initially but increase after:

• Domestic China shipping

• International freight

• Service fees

Sometimes a regional distributor offers a similar final cost with less hassle.

Final Verdict

Is there a fully localized Zenless Zone Zero store for the US or Europe?

Not in the traditional sense yet.

However, you do not always need a proxy anymore.

You can:

• Use Tmall for the largest selection (with proxy)

• Use Amazon US for simplified official access

• Use authorized regional distributors like animon life for official merchandise without overseas logistics

As HoYoverse continues expanding globally, localized distribution is improving — but for now, choosing the right channel depends on your priorities: selection, speed, or simplicity.