HEAVEN OFFICIAL’S BLESSING OFFICIAL MERCHANDISE LAUNCH

Heaven Official’s Blessing: Sundering Abyss & Everblooming Seasons Collections Arrive in North America!

◇ Event Location: Animon Life San Francisco and Animon Life Hayward

◆ Event Period: Beginning July 25th, 2026

◇ Special Themed Decorations: San Francisco Location Only

Two new Heaven Official’s Blessing merchandise collections are arriving in North America at Animon Life. Celebrate Hua Cheng’s birthday with the Sundering Abyss Series and discover the new Everblooming Seasons Series at our San Francisco and Hayward stores.

Visit our San Francisco location for special themed decorations and offline event content created for this North American merchandise launch.

No RSVP required.

Online After Sale
An illustration of a character with long dark hair, wearing a red traditional outfit, holding a sword, with flowers and water splashes around, promoting the official launch of a series titled "Sundering Abyss" by Bilibili.
Decorative promotional banner for the launch of an offseason herb blooming season, featuring four illustrated characters representing spring, summer, autumn, and winter in traditional Asian-style clothing with detailed backgrounds related to each season.

Event Recap

Display for the game 'Everblooming Seasons' at an event, featuring anime-style character art of a woman with long black hair in a red kimono with water splashes and flowers, with merchandise such as keychains, acrylic stands, and posters on shelves b
Two large paper cutouts with fantasy-style characters, one in white robes with long hair, the other in red robes with long dark hair, both framed with ornate gold and floral designs, displayed in a store.
People inside and outside of an anime store named AnimOn, with posters of anime characters on the windows and a sign with store information. Several individuals are waiting in line or standing near the entrance.
A store display for Everblooms Seasons featuring a large anime-style character cutout dressed in a red kimono with floral patterns. The character has long dark hair and is holding a sword. The background includes shelves with books, manga, or art pri
Store display with shelves filled with anime merchandise, including plush toys and figures, featuring characters in traditional Chinese or Japanese attire. Decorative banners with illustrations of characters are above the shelves.
People shopping in a bookstore with a promotional display for 'Everdreaming Season' at its official launch, featuring an anime-style character illustration.
A smiling person with glasses and braided hair holding a small plush doll with a Christmas hat. In the background, there are three women sitting at a counter inside a store, with posters and shelves behind them.
Three young men posing for a photo inside a store with anime posters and merchandise. They are smiling, and two of them are making hand gestures.
Woman with glasses, light-colored cap, and plaid skirt standing in an art exhibition, holding a silver handbag with anime-themed keychain, beside a large anime character cutout in a bookstore or gallery.
A woman standing in front of a display with anime-themed cardboard cutouts, with three other women browsing a shelf filled with colorful collectibles or merchandise in a store.
Group of people at an indoor event, looking at artwork or displays on the walls, some taking photos with their phones.
Three young women standing in front of an Anime store holding anime-themed posters and shopping bags, smiling at the camera.
A group of people at an event, with a man and a woman at the center holding artwork, and a dog at their feet. They are standing in front of a light-colored wall with a sign that partially reads 'Anim'.
Two women standing in front of colorful illustrated panels of fantasy characters at an art or exhibition display. One woman holds a bag with anime art, and both are looking at the camera.
Close-up of a decorative printed paper inside a transparent plastic frame, featuring illustrations of two traditionally dressed Asian characters surrounded by intricate floral patterns with chains and ornate borders.
Banners featuring anime-style male characters with dark hair, one with red clothing and glasses, hanging from the ceiling of a store. The banners are associated with the theme 'Everblooming Seasons.' 
In-Store Promotional Event #1

Spend $25 or More...

Spend $25 or more (pre-tax) on Heaven Official’s Blessing animation “Breaking the Abyss” series products from bilibiliGoods in a single transaction, to receive one theme postcard during the event period.

• Minimum purchase amount is calculated before tax.

• Receive 1 photo card for every qualifying $25 spent.

• You can get multiple promotional freebies.

• Available while supplies last at both locations.

• If any items purchased during the promotion is returned, the promotional freebies must also be returned.

Promotional poster from Bilibili Goods offering a special rule where purchasing Heaven Official's Blessing animation from the series for $25 or more in a single transaction grants a free postcard, with additional details about promotional freebies and conditions. 
In-Store Promotional Event #2

Spend $25 or more (pre-tax) on Heaven Official’s Blessing animation “Everblooming Seasons” series products from bilibiliGoods in a single transaction, to receive one random double-sided paper bookmark during the event period.

• There are four designs in total and they will be randomly distributed.

• Minimum purchase amount is calculated before tax.

• Receive 1 random bookmark for every qualifying $25 spent.

• You can get multiple promotional freebies.

• Available while supplies last at both locations.

• If any items purchased during the promotion is returned, the promotional freebies must also be returned.

Spend $25 or More...

Promotion poster for Everblooming Seasons series products from bilibiliGoods. Features four different designs of animated characters in traditional Chinese clothing, each representing a different season. The poster explains special rules for receiving double-sided paper bookmarks when purchasing.

Merchandise Catalog

Available during the event period.

Collection of merchandise items themed around a character in a red outfit, including metal pin, snapshot card set, acrylic coaster, plush keychain, scroll fridge magnet, acrylic keychain, water sensing postcard, acrylic standee, and shikishi board, a
Display of merchandise themed around Everblomming Seasons featuring traditional Chinese-style artwork of characters in historical costumes, with items including metal pins, color stickers, acrylic standees, PET posters, laser ticket sets, photo card

Frequently Asked Questions

  • Yes! After the event has concluded, merchandise featured during the event will also be available online at Animon Life and will follow the estimated ship schedule listed on each product page.

    Please refer to the “Estimated Ship Date” stated in the product listing for fulfillment timelines.

  • No. This promotional event is exclusive to our physical store locations only. Event decorations, in-store promotions, and giveaway programs are not available online.

  • No. Event giveaway items are available in-store only during the event period while supplies last.

    Online purchases will not qualify for in-store promotional gifts unless stated otherwise.

  • No. Multiple transactions cannot be combined to qualify for promotional gifts. Qualification must be met within a single transaction.

  • No. Only merchandise from the series mentioned qualifies toward the spending requirement for the promotional event.

  • Event giveaway items are available while supplies last and will not be restocked once distributed.

  • Special themed decorations are available at the San Francisco location only. Merchandise and in-store promotions are available at both participating locations.