New Honkai: Star Rail Merchandise Arrives on Amazon: Complete Collection Guide
The latest Honkai: Star Rail merchandise collection introduces premium figures, Nendoroids, apparel, accessories, and collectible items inspired by some of the game's most popular characters. Officially announced by HoYoverse, the promotion runs from June 23, 2026, through July 2, 2026 (PST) and features new releases for The Herta, Fugue, Phainon, Dan Heng – Imbibitor Lunae, and Anaxa, alongside several Amphoreus-themed collectibles.
Unlike previous merchandise waves that focused mainly on figures, this collection expands into lifestyle products, including bags, umbrellas, hats, and display items. The wider product selection offers something for both collectors and everyday fans. At Animon Life, we typically see strong interest whenever HoYoverse launches official merchandise collections because many fans follow these releases alongside major game updates.
Summary
Promotion Period: June 23 – July 2, 2026 (PST)
Official Store: Amazon Honkai: Star Rail Merchandise Promotion
Featured Characters: The Herta, Fugue, Phainon, Dan Heng – Imbibitor Lunae, Anaxa
New Products: Figures, Nendoroids, apparel, accessories, stacking blocks, and collectibles
Highlights: Gift+ Figure Series, Stellar Luck Figure, Impression Apparel Series, Kitty Series Figure
Official Merchandise Promotion Begins
The newest Honkai: Star Rail merchandise campaign is now live with multiple collectible product lines. Rather than releasing a single premium figure, HoYoverse has introduced several merchandise categories simultaneously.
The collection includes highly detailed display figures, stylized Nendoroids, wearable accessories, and decorative collectibles based on popular characters from recent story chapters. This broader approach allows fans to choose between display pieces and practical everyday items.
The promotion remains available from June 23 until July 2, 2026 (PST), giving collectors a limited window to explore the newest official releases.
The Herta Receives Two New Collectibles
Herta leads this merchandise wave with both a premium-scale figure and a brand-new Nendoroid.
The centerpiece is the Gift+ Series, the Herta 1/8 Figure Star Rail LIVE Ver. Inspired by her concert appearance, the figure recreates her elegant performance outfit with impressive attention to detail.
The shimmering dress features a soft, gradient pearl finish that reflects stage lighting, while The Herta delicately holds a French horn, completing the musical theme. Rather than emphasizing combat, this design captures one of her more refined appearances from the game.
Collectors looking for a smaller display option can also choose the Herta Nendoroid.
Unlike the scale figure, the Nendoroid embraces a playful design. It includes her signature pointed hat, exclusive magic wand, and expressive pose that reflects her mischievous personality. The compact design also makes it suitable for display alongside other HoYoverse Nendoroids.
Fugue's New Figure Highlights Elegant Design
Fugue receives her first major premium collectible through the Stellar Luck figure series.
The Fugue 1/8 Figure Stellar Luck Ver. Focuses on graceful presentation rather than action. Her vibrant red dress immediately becomes the centerpiece, while the fluffy shawl and detailed fox tail add texture throughout the sculpt.
Careful attention has also been given to the flowing fabric and facial expression, creating a figure that reflects Fugue's calm personality.
Instead of using exaggerated effects or dramatic poses, the design emphasizes elegance and balance.
Phainon and Dan Heng Expand the Figure Collection
Two additional fan-favorite characters also receive new collectibles in this release.
The Phainon Nendoroid continues the growing lineup of customizable figures.
Like other Nendoroids, it includes interchangeable parts that allow collectors to create multiple display styles. Different expressions and accessories offer additional flexibility while maintaining the signature chibi proportions that define the Nendoroid series.
Meanwhile, the Kitty Series Dan Heng – Imbibitor Lunae Figure introduces a more lighthearted interpretation of one of Honkai: Star Rail's strongest characters.
Instead of recreating his battle stance, the Kitty Series transforms Dan Heng into a charming collectible while still preserving recognizable costume details.
This playful approach helps diversify the overall merchandise lineup.
Featured Merchandise Overview
| Product | Character | Category | Key Highlight |
|---|---|---|---|
| Gift+ Series Star Rail LIVE Ver. | The Herta | 1/8 Scale Figure | Concert outfit with pearl-gradient dress and French horn |
| Nendoroid | The Herta | Chibi Figure | Includes pointed hat and magic wand |
| Stellar Luck Ver. | Fugue | 1/8 Scale Figure | Red dress with detailed fox tail and shawl |
| Nendoroid | Phainon | Chibi Figure | Interchangeable accessories and expressions |
| Kitty Series Figure | Dan Heng – Imbibitor Lunae | Collectible Figure | Cute stylized version of the character |
High-Quality Figures Continue to Define the Collection
Premium craftsmanship remains one of the strongest features of this merchandise release.
Each figure showcases careful sculpting, detailed paintwork, and character-specific accessories rather than relying on generic designs. From Herta's musical performance attire to Fugue's elegant costume, every collectible reflects a memorable appearance from the game.
Collectors who appreciate display-quality figures will likely notice the continued emphasis on official character accuracy and premium presentation.
Anaxa Impression Apparel Brings Everyday Style to the Collection
The new Anaxa Impression Apparel Series expands the merchandise lineup beyond figures with practical accessories inspired by the scholar’s refined personality. Rather than focusing on display pieces, this collection offers wearable and functional items that capture Anaxa’s elegant aesthetic.
The lineup includes a shoulder bag, folding umbrella, and beret, each designed with subtle patterns, premium textures, and character-inspired details. Instead of featuring oversized logos, these accessories use understated artwork that reflects Anaxa’s calm, intellectual presence. This makes the collection suitable for both daily use and cosplay-inspired fashion.
For fans who prefer lifestyle merchandise over statues and figures, the Impression Apparel Series provides a fresh way to celebrate Honkai: Star Rail while incorporating the game’s artistic design into everyday accessories.
Amphoreus-Themed Collectibles Expand the Merchandise Line
The merchandise campaign also introduces new collectibles inspired by Amphoreus and its legendary heroes. One of the standout additions is the Amphoreus’ Saga of Heroes Super Stacking Blocks, which recreates iconic characters and locations in a fun, brick-based format.
Unlike traditional display figures, these stacking blocks encourage interactive building while remaining collectible once assembled. They appeal to fans who prefer model kits and creative display pieces to conventional PVC statues.
HoYoverse has also confirmed that the promotion includes several additional character-themed accessories and small collectibles, giving players more options across different price ranges and merchandise categories.
Promotion Details and Availability
The official merchandise promotion is available for a limited time through Amazon. The campaign runs from June 23, 2026, at 12:00 AM (PST) until July 2, 2026, at 11:59 PM (PST).
During this promotional period, fans can browse the newest Honkai: Star Rail merchandise, including premium figures, apparel, Nendoroids, and collectibles released as part of the latest product wave.
This type of official merchandise is typically distributed through licensed retailers such as Animon Life in North America, making it easier for regional collectors to follow official releases after HoYoverse announces them.
Merchandise Categories at a Glance
| Merchandise Category | Featured Products | Best For |
|---|---|---|
| Premium Figures | The Herta Gift+, Fugue Stellar Luck Ver. | Display collectors |
| Nendoroids | The Herta, Phainon | Fans of customizable figures |
| Apparel | Anaxa Shoulder Bag, Beret, Folding Umbrella | Everyday use |
| Collectibles | Kitty Series Dan Heng, Super Stacking Blocks | Casual collectors and gifts |
| Character Accessories | Additional themed merchandise | Completing a Honkai: Star Rail collection |
Why This Merchandise Release Stands Out
This is one of Honkai: Star Rail’s most diverse merchandise collections to date. Instead of focusing on a single character or product type, HoYoverse combines premium figures, lifestyle accessories, and collectible items into one coordinated release.
Collectors can choose highly detailed scale figures, while casual fans have access to practical items such as bags and umbrellas. This wider selection reflects the growing popularity of Honkai: Star Rail and its expanding range of official products.
Another notable feature is the variety of represented characters. The collection includes longtime fan favorites like The Herta and Dan Heng – Imbibitor Lunae, alongside newer characters such as Fugue, Phainon, and Anaxa, giving collectors more opportunities to celebrate different parts of the game’s evolving story.
Final Thoughts
The latest Honkai: Star Rail merchandise campaign delivers a well-rounded selection of official collectibles for fans and collectors alike. From Herta’s elegant concert-inspired figure to Fugue’s premium scale statue, Phainon’s customizable Nendoroid, and Anaxa’s stylish apparel collection, the lineup offers something for nearly every type of collector.
The addition of Amphoreus-themed building blocks and other character-inspired accessories further broadens the collection, making this one of HoYoverse’s most varied merchandise releases in recent months. Whether you collect premium figures or prefer practical lifestyle items, this promotion showcases the growing depth of the Honkai: Star Rail merchandise catalog.
Animon Life continues to follow and update official merchandise releases like this for North American customers.
Frequently Asked Questions
When does the Honkai: Star Rail Amazon merchandise promotion end?
The promotion runs from June 23, 2026, through July 2, 2026 (PST).
Which characters receive new merchandise in this release?
The collection features The Herta, Fugue, Phainon, Dan Heng – Imbibitor Lunae, and Anaxa, as well as Amphoreus-themed collectibles.
What new apparel is included?
The Anaxa Impression Apparel Series includes a shoulder bag, folding umbrella, and beret, all inspired by the character’s signature design.
What types of merchandise are available?
The promotion includes 1/8-scale figures, Nendoroids, apparel, accessories, stacking blocks, and other official collectibles, offering fans a wide variety of merchandise options.